We’ve just completed an epic roadtrip for Dogs Trust where we painted 12 walls in 12 cities in 12 days for their annual ‘A dog is for life, not just for Christmas’ campaign. Each day had a different dog and featured a real (and entirely ridiculous) reason that a dog had been handed in to one of their rehoming centres.
We started off in London and then had to pack up the van and hit the road for 12 fun filled days hitting a new city each day and then moving straight on. We usually started about 9 and then had to be finished by 2 as they’d bring along a dog from the nearby rehoming centre to get some photo’s in order to try and get some publicity for the campaign and spread the word about responsible dog ownership.
I think my favourite dogs are the collie from London, the playful puppy from Glasgow and our final wall in Brighton that features a pug who was handed in as he kept chasing frogs. Who could possibly hand a pug in for that? Remember kids ‘a dog is for life, not just for Christmas’…
Manchester (with staffy pup Tinchy)
It’s not every day that we get a chance to be on ITV London news but if you live in London and kept your eyes peeled you may have caught us yesterday evening. ITV had sent their on the scene news reporter, Nick Thacher, to Brixton to do a report on how community groups who take care of their area can create lower crime rates and naturally we featured. Our mural of Lady Sulina that we did at the annual street party a couple of months ago was included as brightening up the area and reducing problem graffiti. ha! id-iom 1 world 0. Our mum will be so proud.
It’s pretty obvious that Sergey likes fun isn’t it? Just look at the big cheesy grin on his face. Only joking as his face is clearly a little sombre looking. Perhaps someone has just told him some unfortunate news. Anyway, we get some odd requests here at id-iom HQ and today’s commission was certainly one of those. One of our contacts on flickr got in touch and asked if we could use a photo of him and interpret it however we like. I had a look at his serious looking face and decided he needed an injection of fun to lighten him up a little. So here he is drunk on holiday in Cancun with all his spring break buddies. He’s at the front of the rambunctious pack pulling an amusing face for the camera. Go Sergey!
Sergey loves fun!
I should point out that the original photo on flickr wasn’t by me. It was by
As it’s in the cyrillic alphabet I’m not entirely sure what the name is but there you have it. You should have a go at photoshopping Sergey. It’s fun.
Tesco Value Profit Inflator – in store now!
Tesco Value Profit Inflator – bag label
Tesco Value Profit Inflator instructions
As if Tesco didn’t earn enough money to start with. I’d like to think that I’m not alone when I don’t even comprehend what exactly you have to do to misidentify profits to the tune of a quarter of a billion pounds but I think it’s some kind of masterclass that id-iom needs to be taking a part of. Anyway, we racked our brains to see if we could possibly imagine what kind of fantastic device you would use to achieve such extravagant imaginary profits and here is the kind of apparatus I envisaged they were using at Tesco HQ to pump those profits up like a balloon. Like it says on the packaging:
“Please remember that overinflated profits can lead to the auditors being called in. People may get sacked and your business may be at risk”
You have been warned. Please use responsibly.
Tesco’s full fat Bantha milk
If you’ve ever wondered what happens when id-iom have a little time on their hands then look no further. We’re very pleased to announce our latest video collaboration. We’ve partnered with infamous intergalactic chef and sometime bounty hunter Bhuna Fett to produce this ‘Cooking with Bhuna Fett’ infomercial on behalf of Tesco’s and their new range of Bantha Milk.
We had to do an incredible amount of wrangling to get Bhuna Fett to agree to feature in our video. The amount of brown envelopes stuffed with galactic standard credits was incredible but then again what do you expect from a part time bounty hunter. After we’d paid Bhuna off we only had a 30 mins window in order to get all the footage we needed as he had some other urgent business to take care of.
So here it is. What you didn’t know you’d been waiting for…
As you can probably tell by the fact she has a kingfisher nestled on her shoulder and two lovely little hummingbirds racing to taste the nectar of the blossoming lily she’s leaning in to sniff this lady is at one with nature. She has communed with her environment and found that she is now so in tune with her biorhythms and the natural cycle of life that she can talk with the animals just like Dr Doolittle. I’m only joking. She took some pretty strong acid about an hour ago and now thinks exclusively in smells and colours and can, as far as she’s concerned, converse with the imaginary birds and flowers that are crowding round her. Also, she thinks she’s leaning in to sniff the flower like Michael Jackson with his anti-gravity lean in the Smooth Criminal video. That’s just how muddled she is. I guess the moral of the story is that things aren’t always what they seem. Or something like that.
She’s was made using the magic of acrylic paint, paint pen, stickers and charcoal on a large (A1 size) bit of coloured paper. She will surely look magnificent when framed up. If you’re interested drop us a line…
Materials: Paint pen, acrylic, stickers and charcoal