I always used to think that actually coming up with new ideas and producing the work would be the hard part about being an artist but ,as Snoop put it in ‘Gin & juice‘, we ‘keep coming up with funky ass shit like every single day’. Now whilst this in itself is a good thing it merely highlight our deficiencies in marketing as we have a back catalog of work building up on us! Maybe i’ll pull a Jimmy Cauty and just burn the lot of it…
In fact marketing, sales and promotion turns out to be the toughest part of the job as it’s probably the least enjoyable aspect for me personally (anyone got any good ideas or care to help??) I didn’t really sign up for that side of things as self-promotion is something of a tough game – especially when you are dealing with your own product but we somehow muddle along. Anway that’s enough moaning for one day as in reality all we do is win!
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