London’s burning…

Here at id-iom we love nothing more than a good challenge so when we were contacted by our local fire brigade and asked to do a logo for their unofficial uniform we jumped at the chance. They take pride in being firefighters in Lambeth and wanted something that reflected that so after scratching our heads for a while we managed to come up with an initial selection of designs. After these had been shown around the interested parties a clear favourite emerged:

Design using the LFB logo. Naughty id-iom.

Design using the LFB logo. Naughty id-iom.

As our design is an unofficial item we weren’t really supposed to be using the LFB logo so instead swapped that out for the call sign for the three different stations that cover the borough of Lambeth and, hey presto, we had ourselves some approved designs.

Just yesterday we were invited down to Clapham Fire Station to pick up a couple of t-shirts they’d had printed up and to have a look around. id-iom’s collective inner child (which is never difficult to reach) was, of course, pretty excited by the idea of a personal tour of a fire station and we certainly weren’t let down. We were given a brief rundown of how the station operates, were shown the fire engine, had all our inane questions were answered and I even got to try on some breathing apparatus. Win all round.

Even the cat is down with this one. And you know how choosy cats are.

What kind of self respecting man-child would turn down the chance to wear the breathing rig?

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Check out this bad lad. It had some kind of articulated crane arm on it that can reach 30 m (I checked). Now how would that be for getting up hard to reach high places for a bit of painting?

Cheers

id-iom

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