Sometimes there’s nothing id-iom likes more than heading to the gym for a tough session – of painting! We’ve done some work for Fusion previously with their first incarnation of Intencity in Southgate. This time round it was in Bedford. Intencity is a concept gym where you wear a heart monitor and try to remain at the goal heart rate bpm whilst you’re working out and they needed some corresponding imagery to give the space a little lift and tie in with the first one.
A load of design revisions later and we had some pared down images approved and ready to go. We only had a day to get it all done but one long shift later and we’d achieved what we’d set out to do. Then it was just the long drive back to London before we could call it a day but at least it was job done.