You know Christmas is approaching when the perfume and aftershave ads hit saturation point. In the name of science this poor soul has been watching back to back perfume adverts for 48 hours straight and, as you can see, the effects are becoming profound. He just can’t take it anymore and is now unsure of even the basics of reality. If he’s forced to watch more he will eventually believe he’s Gerard Butler with a faux French accent in an abstract world of soft focus women and cars in situations that make literally no sense whatsoever. You can see then why he’s looking a little discombobulated. He’s just lucky we didn’t make him watch the advert for Nicole Polizzi’s ‘Snooki’ perfume. He would be dead by now.