It’s typical isn’t it? I try and do something genuinely nice and the world conspires to deny my effort. There I was walking down the street when I happened upon what must be in the ranking for worst sign in the world. There is so much wrong with it that I don’t know where to start – damaged, dirty and illegible to begin with.
I felt a sign like that was doing any business more harm than good so decided to engage in a little guerilla marketing and upgrade their signage for them.
I’d designed their uncommissioned new signage and got as far as looking for a local printer when I realised they’d removed their on street display. Maybe they’re just psychic and don’t want anything to do with my garish redesign. Or perhaps they’d realised the sign’s nefarious potential as it was. Who knows? That’ll teach me anyway.
It’s not like team id-iom needs much in the way of reasons to head to the pub so when we got the call from a new pub, The Perky Nel, in Clapham South (on the site of the now deceased Gigalum and Oblivion bars) to say they needed some inspired interior design to brighten up an area by the kitchens we were happy to oblige.
After a bit of toing and froing we finally had an agreed design bringing a bold nature inspired heart design to the area around the serving hatch. Featuring flowers, badgers and an SW4 banner it’s a little ode to the Common. Although how many badgers are still knocking about in there is anyone’s guess…
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