We painted a mural for prestigious London art handling company Paradigm 33 back in September last year and it’s taken this long to get a shot of it as there’s always a vehicle of one sort or another completely blocking it. Given the nature of their work we eventually settled on a design that featured some little installers who are installing the company logo. How very self-referential. But you know the art world.
We were also commissioned to create 50 laser cut decorations as a little Christmas gift to clients. We agreed not to reveal them til after Christmas and so are only just getting round to it now. HAP33 CHRISTMAS. They’re Paradigm 33. Geddit?
Here at id-iom there’s nothing we like more than the pressure of a deadline. Despite the fact that procrastination is our usual go-to strategy occasionally it’s warming to have a fire lit under you. So when an enquiry came in regarding some laser cut decorations that were required ‘tout suite’ for an event we decided it was time to action.
The event in question is, surprisingly, called Christmas Land and a total of 93 decorations of various sizes were required. Cue 80’s montage scene of us desperately designing, cutting and painting and then, by jingo, we get them all completed just in the nick of time. Memo to self for next time; glitter gets absolutely everywhere. Beware!
id-iom is very much a caring partnership. Just last week the younger member of id-iom had his birthday and I thought to produce a very thoughtful gift for him. I should probably point out that he’s also diabetic. Sometimes not a very responsible one who has ended up in hospital on a number of occasions. Given that proclivity I thought a gentle reminder of good practice may well be in order. After I’d presented it to him we looked at the calendar and, at the time of writing the numbers, he had avoided a hospitalisation incident for 534 days. Good work. Let’s keep it up. Accidents are avoidable…
Made using the magic of stencils and spraypaint on a newly acquitted A2 blackboard. A slightly macabre but well intended must have for the hossie hound in your life…
You know Christmas is on the way when we get a call from events company Elsewhere as they need a little id-iom design pep to complete their party preparations. This year consisted mainly of design for print and laser cutting a load of bespoke Elsewhere Christmas decorations. The Party in a Pear Tree wallpaper design was used both as a wallpaper and as some giftwrap for the fake presents under the tree. It would seem id-iom is the complete design package after all…
For our final foray into Nag’s Head Market in Holloway we’ve got our wallpaper stencil that was used as the background for ‘The Lady of the Lift’. Since I’d gone to the trouble of designing and cutting the bespoke Nag’s Head wallpaper tile featuring a horse’s head (see what I’ve done there) and a little Love N7 logo in the centre I thought we may as well get some decent mileage out of it.
I realise that in the current climate gender stereotyping the toilet doors could potentially be seen as a mistake. If you’d seen the states of the respective toilets however I think you’d probably change your mind.
Here at id-iom HQ we are civic-minded souls and so when one of our plucky firemen gets in touch and asks for a bit of design for a charity event they’re doing then we’re only too happy to help. We were a little constrained with the design but they wanted something bold that could be printed up as a large banner and got their point across pretty clearly. And this is what we’ve ended up with. They’ll be doing the event this Saturday 28th September from 12-5 at the Business Design Centre in Islington so if you’re in the area drop by and show them some support.
As it goes we’ve got form for doing some fireman designs as we designed some t-shirts for the brave boys and girls who keep us safe from the fiery menace previously. As a reward we went down to the fire station and they showed us round. Winnner!
When a prestigious London art handling company gives you a call asking for paint to be applied in a creative manner to an otherwise dingy area outside their warehouse then we’re only too happy to oblige. Given the nature of their work we eventually settled on a design that featured some little installers who are installing the company logo. How very self-referential. But you know the art world.
Unfortunately, due to some parked cars, we were entirely unable to get a decent final shot so that will be forthcoming sometime this week hopefully. However, if you’re the kind of person who really digs work in progress shots then have we got a mother lode for you today…
“Featuring some of Brixton’s more notable addresses – such as Billa’s 24hour booze, Happy Shopper and The Sultan – this is an exciting game that will bring long, tedious hours of ‘fun’ for all the family. Brought to you by id-iom and Parker Brothers”
For throwback Thursday we’re going for our 1m x 1m Brixton Monopoly commission from a few years back. I was pretty pleased with the final result – especially considering how long it managed to take. After a load of emails back and forth we came up with a finished design which incorporated elements from various international editions of Monopoly, some invented elements and a load of place names from around Brixton which had significance to the client. As they live near to us all the locations (including Billa’s 24hr booze and Pizza Man) are somewhat familiar to me too…
Despite the fact they are known to me many spaces on the board are undoubtedly unfamiliar to just about everyone else. If, however, you do happen to be know all the place names and are particularly eagle-eyed you may even notice that we even arranged the squares so that they are grouped together logically (i.e by location and/or function) and the board follows a circuit from locations at the bottom of Brixton up to the top of Brixton Hill.
It’s typical isn’t it? I try and do something genuinely nice and the world conspires to deny my effort. There I was walking down the street when I happened upon what must be in the ranking for worst sign in the world. There is so much wrong with it that I don’t know where to start – damaged, dirty and illegible to begin with.
I felt a sign like that was doing any business more harm than good so decided to engage in a little guerilla marketing and upgrade their signage for them.
I’d designed their uncommissioned new signage and got as far as looking for a local printer when I realised they’d removed their on street display. Maybe they’re just psychic and don’t want anything to do with my garish redesign. Or perhaps they’d realised the sign’s nefarious potential as it was. Who knows? That’ll teach me anyway.
It’s not like team id-iom needs much in the way of reasons to head to the pub so when we got the call from a new pub, The Perky Nel, in Clapham South (on the site of the now deceased Gigalum and Oblivion bars) to say they needed some inspired interior design to brighten up an area by the kitchens we were happy to oblige.
After a bit of toing and froing we finally had an agreed design bringing a bold nature inspired heart design to the area around the serving hatch. Featuring flowers, badgers and an SW4 banner it’s a little ode to the Common. Although how many badgers are still knocking about in there is anyone’s guess…