“Featuring some of Brixton’s more notable addresses – such as Billa’s 24hour booze, Happy Shopper and The Sultan – this is an exciting game that will bring long, tedious hours of ‘fun’ for all the family. Brought to you by id-iom and Parker Brothers”
For throwback Thursday we’re going for our 1m x 1m Brixton Monopoly commission from a few years back. I was pretty pleased with the final result – especially considering how long it managed to take. After a load of emails back and forth we came up with a finished design which incorporated elements from various international editions of Monopoly, some invented elements and a load of place names from around Brixton which had significance to the client. As they live near to us all the locations (including Billa’s 24hr booze and Pizza Man) are somewhat familiar to me too…
Despite the fact they are known to me many spaces on the board are undoubtedly unfamiliar to just about everyone else. If, however, you do happen to be know all the place names and are particularly eagle-eyed you may even notice that we even arranged the squares so that they are grouped together logically (i.e by location and/or function) and the board follows a circuit from locations at the bottom of Brixton up to the top of Brixton Hill.
It’s typical isn’t it? I try and do something genuinely nice and the world conspires to deny my effort. There I was walking down the street when I happened upon what must be in the ranking for worst sign in the world. There is so much wrong with it that I don’t know where to start – damaged, dirty and illegible to begin with.
I felt a sign like that was doing any business more harm than good so decided to engage in a little guerilla marketing and upgrade their signage for them.
I’d designed their uncommissioned new signage and got as far as looking for a local printer when I realised they’d removed their on street display. Maybe they’re just psychic and don’t want anything to do with my garish redesign. Or perhaps they’d realised the sign’s nefarious potential as it was. Who knows? That’ll teach me anyway.
It’s not like team id-iom needs much in the way of reasons to head to the pub so when we got the call from a new pub, The Perky Nel, in Clapham South (on the site of the now deceased Gigalum and Oblivion bars) to say they needed some inspired interior design to brighten up an area by the kitchens we were happy to oblige.
After a bit of toing and froing we finally had an agreed design bringing a bold nature inspired heart design to the area around the serving hatch. Featuring flowers, badgers and an SW4 banner it’s a little ode to the Common. Although how many badgers are still knocking about in there is anyone’s guess…
I’m not sure if i’ve ever suffered an existential crisis on the level that this man is currently having to deal with. Sure, I’ve had some strange notions from time to time but this guy’s desperation at his inability to tell his lovely lady that they aren’t really lovers and are, in fact, just stencils is somewhat heartbreaking. Life can be tough, can’t it?
It’s a very different experience painting outside in winter compared to summer. It’s freezing cold, wet and windy and you have to finish by 4pm as it’s pitch black.
No sooner had we got our stencil up and begun applying the very expensive UV reactive white paint to the boards that the rain sweeps in and washes it all straight off. What fun.
Our idea was to paint the boards up so they’d look good in normal light but would really kick when you put UV light on them. Despite the inclement conditions we eventually prevailed. Albeit a day later than planned…
A long time ago in a galaxy far away 23 talented reprobates were asked to use their creativeness to decorate some crates. Somehow we also made the list. The results are due to be auctioned for charity at the end of the month. You can click the link below to go to the Facebook page:
After a little thought our crate became an Emergency Graffiti Kit. In any given emergency, once you’ve got food and shelter sorted, then your mind would naturally turn to throwing up some sick dubs all over the now very instagrammable derelict walls.
With the Emergency Graffiti Kit we’ve got you covered. It even comes equipped with some lights so you can find it in the dark and then see what you’re painting. It also has the very practical use of being able to write on roofs to signal to the emergency services. And you can store all your precious things in the crate itself. All in all very practical methinks…
Sometimes you have to be careful what you ask for. We were tasked with providing a couple of canvases as prizes for a corporate away day. We weren’t sure who the ultimate client was but we figured it didn’t make too much difference in the grand scheme of things. We probably could have gone for something a bit more life affirming but eventually decided that a couple of demotivational posters would surely fit the bill. So that’s exactly what they got. I hope they like them…
We were invited up to the suitably swanky Hill House in Norfolk to adorn their already impeccably adorned walls with some large scale outdoor id-iom artwork. Given that Hill House is often hired out for parties and events we thought we’d try and come up with something suitable and ‘In vino veritas, in aqua sanitas’ is the result.
The Latin phrase translates as ‘In wine there is truth, in water there is health’ and it is a sentiment of which id-iom and, I’d like to think, Hill House itself approves. The table tennis table in the same outdoor space was looking a little worse for wear so we decided to give that a little makeover too in order to match the newly minted mural. The place was lovely, the weather was great and the staff (when we saw them) were equally so. It was all work though as being artists-in-residence for the week left ample time to stroll the grounds with a shandy in hand examining the very many cute bunny rabbits that also shared the garden dispensing nuggets of truth…
