Category Archives: subvertising

id-iom’s top album challenge (imaginary edition)

We have accepted a challenge to post ten imaginary albums that we love – one album per post, no explanations, no reviews – just covers.

Let’s promote the love of imaginary music.

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Trump Medical – Injectable Bleach

FINALLY! After days of waiting it’s finally arrived. My official bottle of Trump Medical Injectable Bleach! You know it’s good when it features one of my favourite quotes from the big man himself “I’m not a doctor but i’m like a person that has good ‘you know what” We know you do big fella. Trust us, we know. 

In just the days it’s taken to move from unsubstantiated claim into production they’ve even managed to cram in ‘added heat and light’ and we all know that can only be a good thing when combatting viruses. It even works in under a New York minute. Now that’s speedy. Where’s my hypodermic? If you want to use it after just let me know…

Cheers

id-iom

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My corona

Bored of waiting for coronavirus to come to you? Well now you don’t have to. Corona have bowed to the inevitable and teamed up with the world renowned creators of Covid 19 to bring you this zesty and infectious small batch artisanal version of their classic brew. Great for 14 day mini breaks at home or abroad.

I’ve been trying to resist the obvious Corona label update but temptation finally got the better of me. C’mon ‘zesty notes which are enhanced by adding a wedge of lime.’ is just not going to cut it with today’s hyper paranoid world view where the beer Corona has somehow been inextricably linked to a global pandemic. So i’ve fixed that at least.

Cheers

id-iom

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Blue WKD

Bored of breakfast beer? Why not mix things up a bit with some delicious and zingy Blue WKD. Made from the tears of aging ravers distilled with the finest sugar, raw spirit and extract of Smurf. Great as a breakfast beverage with Soviet era jazz. Try it yourself… 

To my surprise there was no supermarket description on the Blue WKD label. They’ll do it for some pretentious craft beer though. How frightfully rude. Allow me to assist. 

Cheers

id-iom

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Minivino Merlot

Nothing says sophistication quite like a plastic glass of Merlot. To this end Minivino have got the market cornered. After reading the supermarket description of such a marvellous creation I decided it needed something a bit more fitting.  

If this was an 80’s film this would now be the montage section where I purloin the label, scan it, find fonts, use my computer and finally print out the finished product. We’d then segue back to me walking up the street about to complete my mission with the supermarket insertion of my replacement label. Cue credits. 

Cheers. 

id-iom

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Dead Pony Club

There I was, minding my own business, whilst perusing the aisles of my local supermarket. I happened to glance at a bottle of Dead Pony Club by Brewdog and realised the supermarket description (‘Pale Ale 3.8% is brewed with a solid malt base’ – blah, blah, blah) did no favours to a drink with such a name. I decided to use my overactive imagination as a guide to remedy this with a description a bit more fitting…

If this was an 80’s film this would now be the montage section where I scan, find fonts, use my computer and finally print out the finished product. We’d then segue back to me walking up the street about to complete my mission with the supermarket insertion of my replacement label. Cue credits. 

Cheers

id-iom

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Badvertising – Taste the Feeling (Hot foil edition)

It’s funny how many advertising slogans can be applied to the murky world of drugs if you’re so inclined. For today’s instalment in a series we’re imaginatively calling ‘badvertising’ we’ve gone for a reimagining of Coke Zero and the classic ‘Taste the feeling’ tagline and colour scheme. We could have just have easily used ‘real Coke taste and zero calories’ but preferred the classic tagline as it’s a little more descriptive in this instance. 

Anyway, today’s piece is on A4 paper and is made using the magic of imagination, foil and a laminator.

Cheers

id-iom

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We fight because we must

With the memory of the Extinction Rebellion protests in Central London still fresh I thought I’d design a propaganda poster of sorts. The speed at which we humans are destroying our own biosphere is nothing short of astonishing. If only we could apply ourselves to less destructive activities we may even have a chance still. So, we fight because we must.

She will make a fine hot foil print. Watch this space…

Cheers

id-iom

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Art samaritan foiled…

It’s typical isn’t it? I try and do something genuinely nice and the world conspires to deny my effort. There I was walking down the street when I happened upon what must be in the ranking for worst sign in the world. There is so much wrong with it that I don’t know where to start – damaged, dirty and illegible to begin with.

I felt a sign like that was doing any business more harm than good so decided to engage in a little guerilla marketing and upgrade their signage for them.

I’d designed their uncommissioned new signage and got as far as looking for a local printer when I realised they’d removed their on street display. Maybe they’re just psychic and don’t want anything to do with my garish redesign. Or perhaps they’d realised the sign’s nefarious potential as it was. Who knows? That’ll teach me anyway.

Love

id-iom#

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