Category Archives: subvertising

Badvertising – Taste the feeling

It’s funny how many advertising slogans can be applied to the murky world of drugs. For today’s instalment in a series we’re imaginatively calling ‘badvertising’ we’ve gone for Coke Zero and the classic ‘Taste the feeling’ tagline. We could have just have easily used ‘real Coke taste and zero calories’ but preferred the classic tagline as it’s a little more descriptive.

Anyway, today’s piece is on my current canvas of choice, namely wood, and using my current favoured technique of laser engraving. Plus, just a little bit of white paint pen just to accentuate the obvious. Drop us a line if you’re interested…

Cheers

id-iom

Leave a comment

Filed under art, culture jamming, cutout, fake ad, funny, laser cut, mixed media, products, subvertising

BL9 clean graffiti

With a rainy Good Friday predicted for Manchester we thought the omens sounded good for a spot of clean graffiti for the upcoming BL9 music weekender (in Bury FC’s ground in June) so we got on a train and headed up north. We hadn’t really done much with the reverse/clean graffiti technique before but are fairly well versed with using stencils so thought it would be pretty straightforward. We had a list of places to hit and were eager to get started. After sorting a man, a van and a power washer we were good to go.

I thought the main problems on the day would be finding somewhere to pull up by the road and filling up with water whereas it turns out that our biggest issue was, in fact, finding the correct kind of dirty pavement to work with. With a limited supply of water that took ages to fill we had to pick our spots carefully as wasting water and time was not really an option when we had a load of impressions to get done. Despite being soaked from head to toe by the end of the day we were all experts on the relative merits of different paving and how effectively the power washer would work. You live and learn…

Cheers

id-iom

Leave a comment

Filed under Commissions, Graffiti, stencil, subvertising

Tesco Value Profit Inflator

Tesco Value Profit Inflator – in store now!

Tesco Value Profit Inflator – bag label

Tesco Value Profit Inflator instructions

As if Tesco didn’t earn enough money to start with. I’d like to think that I’m not alone when I don’t even comprehend what exactly you have to do to misidentify profits to the tune of a quarter of a billion pounds but I think it’s some kind of masterclass that id-iom needs to be taking a part of. Anyway, we racked our brains to see if we could possibly imagine what kind of fantastic device you would use to achieve such extravagant imaginary profits and here is the kind of apparatus I envisaged they were using at Tesco HQ to pump those profits up like a balloon. Like it says on the packaging:

“Please remember that overinflated profits can lead to the auditors being called in. People may get sacked and your business may be at risk”

You have been warned. Please use responsibly.

Cheers

id-iom

1 Comment

Filed under art, culture jamming, digital, fake ad, funny, Graffiti, products, street art, subvertising

Cooking with Bantha Milk (with Bhuna Fett)

Tesco’s full fat Bantha milk

If you’ve ever wondered what happens when id-iom have a little time on their hands then look no further. We’re very pleased to announce our latest video collaboration. We’ve partnered with infamous intergalactic chef and sometime bounty hunter Bhuna Fett to produce this ‘Cooking with Bhuna Fett’ infomercial on behalf of Tesco’s and their new range of Bantha Milk.

We had to do an incredible amount of wrangling to get Bhuna Fett to agree to feature in our video. The amount of brown envelopes stuffed with galactic standard credits was incredible but then again what do you expect from a part time bounty hunter. After we’d paid Bhuna off we only had a 30 mins window in order to get all the footage we needed as he had some other urgent business to take care of.

So here it is. What you didn’t know you’d been waiting for…

Cheers

id-iom

Leave a comment

Filed under art, Collaboration, culture jamming, fake ad, funny, products, subvertising, video

id-iom does Time Out

There I was having a flick through today’s print copy of Time Out and what do I find at the bottom of one of the first pages you come across? This little beauty. A nice little feature on some of the pop culture based subversions that we’ve been depositing in our local shops. Surely that means fame and fortune will be knocking on our door some time soon. Oh wait, who’s that ringing my bell….

No, it was just the neighbour demanding I turn the music down. I could barely hear him shouting over the smooth sounds of Nana Mouskouri. He really needs to calm down a bit.

Cheers

id-iom

Leave a comment

Filed under art, culture jamming, fake ad, funny, products, review, street art, subvertising

Tesco’s Finest ‘spice’ – in store now!

Tesco’s Finest ‘spice’ Melange – in store now!

Tesco’s Finest ‘spice’ Melange label

If you’ve ever seen David Lynch’s 1984 film Dune (based on Frank Herbert’s 1965 novel of the same name) then you probably already know what Melange ‘spice’ is. In the film it’s a drug that has some particularly useful effects and one big downside. It gives the user a longer life span, greater vitaility, heightened awareness and psychic powers. Which is handy as it makes safe and accurate interstellar travel possible. The downside however is that it is addictive and withdrawal is fatal. All this has conspired to make it the most valuable commodity in the universe.

Never one to miss a trick Tesco’s have made a couple of intergalactic deals and got their hands on some of the good stuff. It’s harvested by hand on the desert planet Arrakis from the excretions of the highly dangerous giant sandworm. Tesco’s then ship it to earth and package it up in their Finest range for just under £100 for 4g. A bargain to be sure. Get it while it lasts…

cheers

id-iom

1 Comment

Filed under art, culture jamming, fake ad, funny, Graffiti, products, subvertising

Semi Skimmed Bantha Milk

With the modest success of a few of our supermarket subversions recently my brain seems to have jumped onto the whole fake ad/culture jamming bandwagon and now it seems I can’t go to the shop without coming up with some new form of contrived nonsense. And today’s offering is a pretty good case in point.

A long time ago in a galaxy far away I was strutting the aisles of my local supermarket trying to locate something they undoubtedly didn’t have when my eye chances upon the full fat milk with the blue lid. And that was all I needed to connect blue and milk and come up with the blue milk from Star Wars called bantha milk. We even see Luke Skywalker pour himself a glass in Star Wars whilst he’s living with his aunt and uncle at their moisture farm in Tatooine.

That was all I needed in the way of a plan so went home and set to work. A couple of parsecs later and I had my label good to go – complete with interview with their sand person dairy farmer on Tatooine. All that was then required was a bottle of milk, some blue food dye and a fake price label and I was good to go.

I can already see the print and TV advertising that would go alongside this new miracle food with a tag line along the lines of “With a few glasses of semi-skimmed bantha in you a day you’ll be strong enough to pull the ears off a gundark in no time.” In fact, that’s given me an idea…

Cheers

id-iom

1 Comment

Filed under art, culture jamming, digital, fake ad, funny, Graffiti, products, street art, subvertising