With the somewhat gusty weather we’ve had recently this billboard has managed to peel itself naked. And that, of course, is quite the affront to any self-respecting urban artist. So with our woolen thinking caps pulled down firmly on to our respective heads, we came up with a quick joke on the idea of the advert not being there.
We presumed the matter to be time sensitive as we weren’t sure when the ad man would be back to shove more tasteless shots of half naked women down our gullet so quickly set to work cutting a stencil. This is probably the reason why its so small compared to the actual billboard or at least that’s the story we’re sticking to. It was definitely nothing to do with the fact it was measured ‘by eye’…
‘I can remember when all this was fields’ sounds pretty much like something you would expect your grandad to say as you drive past the newest and most monstrous of shopping centres doesn’t it? With the seemingly endless stream of development around London town and the proliferation of advertising messages on just about every conceivable surface which are forced into our brain (without our permission) on a daily basis it’s sometimes nice to strike back with a simple message to bring a bit of levity to an otherwise tedious day.
To think there was a time (not that long ago) when there was a little more greenery about and that every single scrap of land wasn’t pounced on for yet another massive advertising hoarding (or completely uninspired housing development.) But then again, perhaps i’m just being a little sentimental.
Anyway, after doing a little reading into billboards I came across this interesting thread on a Brixton forum about illegal billboards. It seems that billboards are sometimes set up without planning permission whilst the companies doing it know they can make more than enough in advertising revenue to remove the boards or pay the fine when the council finally get round to identifying the culprit and doing something about it. Now, whilst the billboard we went on is probably entirely legal it was covered in blue paper which is definitely fair game in my eyes. And i’m sure i’ve suffered enough at their hands over time to make this the mildest form of payback.
Title: I can remember when all this was fields
Media: Stencil and spraypaint
Size: Approx. 1.5m x 1m on billboard