Tag Archives: french

The new normal

It would seem I have French on my mind at the minute. I’m not sure why but c’est la vie. I keep hearing the term ‘The new normal’ being bandied about on social media and traditional media alike and to tell you the truth I don’t really get it. Of course, I get the obvious meaning but the pre-pandemic world we inhabited was an ever-changing Smörgåsbord of world threatening problems and the word ‘normal’ was never one I’d use to describe it. We just didn’t have to wear masks occasionally and wash our hands so much. Perhaps it’s a chance for improvement? 

Cheers

id-iom

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L’esprit de l’escalier

We’ve all been there, you’re having a massive argument with some insufferable dolt and for one reason or another you storm off, only to come up with the wittiest retort known to mankind but alas you’re too late. L’esprit de l’escalier is a French term used in English for the predicament of thinking of the perfect reply just a bit too late.

Just imagine, Sarah here is now storming down the stairs from a party where she just had the weirdest argument with Michael and Justin from no.22. Now she’s about six stairs down her brain has just supplied her with the perfect retort to Justin’s ridiculous argument that Trump was probably right about injecting bleach. Now her biggest question is whether to remain walking down the stairs and retain some dignity or aboutheel back to the party to loudly point out to Justin the fallacies in his reasoning and the fact he’s undoubtedly talking bollocks. Decisions, decisions, decisions…

Cheers

id-iom

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Je l’aime a mourir

Je l'aime a mourir

Je l’aime a mourir

Being the social media savvy types we undoubtedly are we thought we’d jump on the Valentines bandwagon with a little contribution of our own – but being given to a more cynical and pernicious state of mind we’ve given it a slightly darker nuance and then hidden that nuance behind an almost impenetrable wall of langue Francaise – as the French would say. From there it’s up to you to work it out.

Cheers

id-iom

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Cognitive dissonance

Cognitive dissonance

Cognitive dissonance

You know Christmas is approaching when the perfume and aftershave ads hit saturation point. In the name of science this poor soul has been watching back to back perfume adverts for 48 hours straight and, as you can see, the effects are becoming profound. He just can’t take it anymore and is now unsure of even the basics of reality. If he’s forced to watch more he will eventually believe he’s Gerard Butler with a faux French accent in an abstract world of soft focus women and cars in situations that make literally no sense whatsoever. You can see then why he’s looking a little discombobulated. He’s just lucky we didn’t make him watch the advert for Nicole Polizzi’s ‘Snooki’ perfume. He would be dead by now.

Cheers

id-iom

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A box for Sunday!

Little Sunday here came into the UK on a false dog passport from Lithuania to be sold on at a huge profit. She was caught at dog customs and put into quarantine but after the necessary checks was certified healthy, given a new British passport and found her way to our friend who’s a dog trainer via Dogs Trust. Since then she’s got a little box for her to snooze in and also to stand on whilst training. And who better to give the box a little lick of colour than us. As the box is used both sides up we wanted her name to be legible either way and to give it a nice lady-like colour scheme. Add to that the ‘with love from Lithuania’ and you’ve got the whole package. Now doesn’t she look just adorable?

Cheers

id-iom

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