Being the harbingers of gentrification that we (and everyone else) undoubtedly are we thought it was about time to upgrade our id-iom logo to reflect the qualities that stand at the very heart of id-iom’s raison d’etre. So I’m proud to present our new logo with our brand new tagline ‘putting the gent in gentrification’. If this was a glossy PR presentation we’d then end with a photo of our grinning buffoon faces and something along the lines of ‘honest street artists in a dishonest world’. Cue music. Drop curtains. Job done.