Tag Archives: guerilla marketing

Art samaritan foiled…

It’s typical isn’t it? I try and do something genuinely nice and the world conspires to deny my effort. There I was walking down the street when I happened upon what must be in the ranking for worst sign in the world. There is so much wrong with it that I don’t know where to start – damaged, dirty and illegible to begin with.

I felt a sign like that was doing any business more harm than good so decided to engage in a little guerilla marketing and upgrade their signage for them.

I’d designed their uncommissioned new signage and got as far as looking for a local printer when I realised they’d removed their on street display. Maybe they’re just psychic and don’t want anything to do with my garish redesign. Or perhaps they’d realised the sign’s nefarious potential as it was. Who knows? That’ll teach me anyway.

Love

id-iom#

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Filed under art, Commissions, funny, sign, subvertising

BL9 clean graffiti

With a rainy Good Friday predicted for Manchester we thought the omens sounded good for a spot of clean graffiti for the upcoming BL9 music weekender (in Bury FC’s ground in June) so we got on a train and headed up north. We hadn’t really done much with the reverse/clean graffiti technique before but are fairly well versed with using stencils so thought it would be pretty straightforward. We had a list of places to hit and were eager to get started. After sorting a man, a van and a power washer we were good to go.

I thought the main problems on the day would be finding somewhere to pull up by the road and filling up with water whereas it turns out that our biggest issue was, in fact, finding the correct kind of dirty pavement to work with. With a limited supply of water that took ages to fill we had to pick our spots carefully as wasting water and time was not really an option when we had a load of impressions to get done. Despite being soaked from head to toe by the end of the day we were all experts on the relative merits of different paving and how effectively the power washer would work. You live and learn…

Cheers

id-iom

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Filed under Commissions, Graffiti, stencil, subvertising