There is something called the bouba/kiki effect whereby people are shown two shapes – one is a sharp edged star-like shape and the other a more rounded blob – and they are then asked to assign the names ‘bouba’ or ‘kiki’ to the shapes. An incredible 95% of the participants selected the curvy shape as ‘bouba’ and the jagged one as ‘kiki’ which suggests that the human brain somehow attaches abstract meanings to the shapes and sounds in a consistent way. Which is just plain weird when you think about it. I’m not sure which name I’d attach to this shape as it’s a bit of both. Confusing.
This confusing shape has been sprayed on A2 paper then had some dashing blue stripes added. If you like it enough to want it then drop us a line…
Cheers
id-iom
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