Tag Archives: label

My corona

Bored of waiting for coronavirus to come to you? Well now you don’t have to. Corona have bowed to the inevitable and teamed up with the world renowned creators of Covid 19 to bring you this zesty and infectious small batch artisanal version of their classic brew. Great for 14 day mini breaks at home or abroad.

I’ve been trying to resist the obvious Corona label update but temptation finally got the better of me. C’mon ‘zesty notes which are enhanced by adding a wedge of lime.’ is just not going to cut it with today’s hyper paranoid world view where the beer Corona has somehow been inextricably linked to a global pandemic. So i’ve fixed that at least.

Cheers

id-iom

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Blue WKD

Bored of breakfast beer? Why not mix things up a bit with some delicious and zingy Blue WKD. Made from the tears of aging ravers distilled with the finest sugar, raw spirit and extract of Smurf. Great as a breakfast beverage with Soviet era jazz. Try it yourself… 

To my surprise there was no supermarket description on the Blue WKD label. They’ll do it for some pretentious craft beer though. How frightfully rude. Allow me to assist. 

Cheers

id-iom

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Minivino Merlot

Nothing says sophistication quite like a plastic glass of Merlot. To this end Minivino have got the market cornered. After reading the supermarket description of such a marvellous creation I decided it needed something a bit more fitting.  

If this was an 80’s film this would now be the montage section where I purloin the label, scan it, find fonts, use my computer and finally print out the finished product. We’d then segue back to me walking up the street about to complete my mission with the supermarket insertion of my replacement label. Cue credits. 

Cheers. 

id-iom

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Dead Pony Club

There I was, minding my own business, whilst perusing the aisles of my local supermarket. I happened to glance at a bottle of Dead Pony Club by Brewdog and realised the supermarket description (‘Pale Ale 3.8% is brewed with a solid malt base’ – blah, blah, blah) did no favours to a drink with such a name. I decided to use my overactive imagination as a guide to remedy this with a description a bit more fitting…

If this was an 80’s film this would now be the montage section where I scan, find fonts, use my computer and finally print out the finished product. We’d then segue back to me walking up the street about to complete my mission with the supermarket insertion of my replacement label. Cue credits. 

Cheers

id-iom

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Soylent Green – in store now!

Soylent Green – in store now!

Soylent Green – available now!

After being dispatched to our local corner shop to procure some Le Puy lentils for that evening’s curry I had reason to examine the dizzying array of canned food on offer in our local corner shop. Along with all the usual products they also have some particular goods that cater to the local Caribbean, Polish and Portuguese communities. It’s sometimes tricky to tell what some of the more exotic looking cans even contain. And that gave me an idea.

The 1973 film ‘Soylent Green’ starring Charlton Heston is set in a dystopian future where the earth is hugely overpopulated and there just isn’t enough food to go round. To try and solve this problem the Soylent corporation comes up with a new foodstuff called ‘Soylent Green’ which is ostensibly made from high energy plankton harvested from the world’s oceans. But that is not so, as we discover through Heston’s diligent detective work following a murder. He stumbles upon a bizarre state secret – that Soylent Green is made of people!

So, to celebrate both the incomprehensible range of cans on offer in our local shop and the 1973 film I came up with some Soylent Green cans for our local shop – complete with ingredients, nutrition information and cooking instructions. An internet search revealed that Polynesian cannibals used to call human flesh ‘longpig’ so I definitely had to include that (23% of the contents don’t you know!)

Cheers

id-iom

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Something from the cellar (red)

With the last couple of id-iom wine description redesigns still going strong in-store I thought it only fair to spread the love and get another supermarket in on the act. Today we have a cheeky little red with a fruity bouquet that can be yours for the princely sum of £4.  Get it while it lasts…

Cheers

id-iom

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Always read the label

Now here’s an adage that i couldn’t agree with more. ‘Always read the label’ is one of the sound bits of advice that plenty of people choose to ignore until it’s a little too late. Usually it’s referring to Ikea cabinets or medicines or somesuch but in this case it’s pertaining to the young lady with ‘Danger!’ prominently emblazoned on her top. Despite her dubious attractions to ignore such advice can only lead to trouble…

Always read the label A3 print edition (of 5)

Always read the label print edition (of 5)

It was Thursday last week when we were contacted by Global Street Art and asked if we’d be interested in decorating some hoardings on Saturday just 20 mins from home down Elephant and Castle way. As we’re now smart enough to have something ready on standby for just such an occasion we leapt at the chance and opted for a large scale adaptation of a design we’d done a small A3 edition of a short while ago (if anyone is interested I think we still have a few of them left!) Due to the size of the space and the fact we had all day to do it we decided to go for one of our chaotic layered backgrounds rather than a plain one as per the original design. There was certainly enough traffic passing by and plenty were happy to stop and see what we were up to. Towards the end of the day we managed to convince Hicks it was a good idea to extend his piece into ours slightly which I think gives better continuity to the whole wall. All in all it was a great day and the icing on the cake was a mere 15 drive back home. Winner.

And here's a little bonus from our personal stash. Our little helper for the day. He was usefully suggesting placement and colour options for us. He came back later with his ladyfriend and posed for some shots. We couldn't have done it without him...

And here’s a little bonus from our personal stash. Our little helper for the day. He was usefully suggesting placement and colour options for us. He came back later with his ladyfriend and posed for some shots. We couldn’t have done it without him…

Cheers

id-iom

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