It’s typical isn’t it? I try and do something genuinely nice and the world conspires to deny my effort. There I was walking down the street when I happened upon what must be in the ranking for worst sign in the world. There is so much wrong with it that I don’t know where to start – damaged, dirty and illegible to begin with.
I felt a sign like that was doing any business more harm than good so decided to engage in a little guerilla marketing and upgrade their signage for them.
I’d designed their uncommissioned new signage and got as far as looking for a local printer when I realised they’d removed their on street display. Maybe they’re just psychic and don’t want anything to do with my garish redesign. Or perhaps they’d realised the sign’s nefarious potential as it was. Who knows? That’ll teach me anyway.
It’s my party and i’ll cry if i want to (UPfest pizza box)
It’s my party and i’ll cry if i want to (front)
It’s my party and i’ll cry if i want to (interior)
It’s my party and i’ll cry if i want to (back)
It’ll probably get worse before it gets any better (UPfest pizza box)
It’ll probably get worse before it gets any better (front)
It’ll probably get worse before it gets any better (back)
We’ve been working pretty much flat out painting our studio building and juggling a few commissions but when UPfest got in touch to ask if we’d be interested in painting up a couple of pizza boxes for them we jumped at the chance thinking that sometimes a change can be as good as a rest.
There are 50 boxes being produced by different artists and they are to be used as limited edition presentation boxes for the upcoming UPfest book for the first lucky punters. The book celebrates 5 years of UPfest and is a large format book with hundreds of shots from the Bristol festival. The book is released next week and you can order a copy here.
After a wait of a couple of days the boxes arrived and they needed them back by the end of this week so we had to pull something out pretty quickly. After a little inspiration and some fevered design I jumped to work on the screen printing equipment and, predictably, the other half of id-iom sat there gazing into the middle distance with a puzzled look on his face. After again explaining slowly and with small words what was expected of him the cogs eventually started turning and his eyes briefly brightened as some small glimmer of realisation came into his eyes and he sprang (slowly) into action. The rest is history.