It’s funny how many advertising slogans can be applied to the murky world of drugs if you’re so inclined. For today’s instalment in a series we’re imaginatively calling ‘badvertising’ we’ve gone for a reimagining of Coke Zero and the classic ‘Taste the feeling’ tagline and colour scheme. We could have just have easily used ‘real Coke taste and zero calories’ but preferred the classic tagline as it’s a little more descriptive in this instance.
Anyway, today’s piece is on A2 paper and is made using the magic of imagination, spraypaint and stencils. Drop us a line if you’re interested…
We haven’t seen snow for a while so this is just a reminder. Never eat the yellow snow. No matter how appealing it may look. To a child it may look as attractive as this smiley face looks to an old raver. You have been warned. This has a public service broadcast by the id-iom corporation. End of yellow weather warning.
We get some odd requests from time to time so when we were asked to paint up a wooden cutout set consisting of Santa, some snowmen, a couple of reindeer, a Xmas tree and a sleigh we thought it sounded like fun. Painting outside in freezing conditions however is not the most fun. If you combine the two then this is the end result.
Sinister Santa looks like he’s been on the Red Stripe all morning and he cares not that he’s pulled up on some double yellow lines, the reindeer appear to have been vandalised, the sleigh pimped, the tree dipped in psychedelics and the snowmen look like the result of some abominable colour based genetic tampering. It must have been quite the night. Let’s just hope it’s his final blowout before his Xmas rush…
According to a December 2016 Telegraph article London is the cocaine capital of Europe – but only during the week. Apparently we come second to Antwerp when you add in weekend usage. It seems we like to lay off a bit on the week as we’ve been hitting it a bit hard during the week. Go figure.
Anyway that allows me to segue nicely into today’s piece featuring a young lady doing her bit to get us back to top place. It’s laser cut on wood then hand painted and features Revlon’s snappy marketing line that fits so nicely and a little snippet from Grandmaster Flash and the Furious Five’s ‘White Lines’. Once you’ve added a bit of crystal resin with some diamond dust glitter in then you’re good to go with another certified id-iom piece.
She’d look great once framed. Drop us a line if you’re interested.
So, our good friends put a picture of their new baby girl up on Facebook with a caption along the lines of ‘finally our little eskimo has arrived’. A few people thought that she was actually named Eskimo and much hilarity ensued (most of it along the lines of ‘have you really thought this through? Won’t she get grief at school?’).
At this point the muse demanded that I create a little Eskimo themed piece for them using one of their pictures of her as the basis. After some design and a bit of computer jiggery-pokery we have a little Eskimo girl outside her igloo on the frozen snowscape waiting patiently for her parents to come back with some tasty seal or arctic fox for her lunch. Now they just need to get it printed and framed and they have a nice memento of their first baby related internet gaffe. Oh how they’ll laugh in years to come…
edit: Since doing a little research after writing the post it would seem that perhaps Eskimo is a perjorative word. So, apologies to any Inuit-Yupik’s out there but the story just wouldn’t be the same if I changed it…
Like some overblown Hollywood epic this newest video has been a long time in the making (well, we originally did the piece in November last year so it’s been a fair while).
We were asked to take part in creating some work for the Freeze festival which is held annually in the shadow of Battersea power station. As it was a snowboarding/skiing themed event we thought we’d come up with a little something keeping in line with the general snow theme. After a little deliberation we settled upon the face of the girl with the legend ‘I grew up dreaming of snow!’ and after cutting some big stencils we headed down to get to work. Thankfully on the day the weather stayed nice despite big rain clouds looming for a while in the afternoon.
A big shout out to our fellow artists who it is always a pleasure to work alongside – Ian Phenna, SPQR and Asone (whose work you see fleetingly when the camera pans around towards the end of video).
Cheers
id-iom
Title: I grew up dreaming of snow!
Media: Spraypaint, masonry paint and paint pen
Size: 11 x 8 Feet
We were invited down to Freeze festival to paint some big boards up for the UPfest folks. After managing to have a fairly quiet Friday evening we got ourselves down to the site, in the shadow of Battersea power station, in surprisingly good time and in surprisingly good weather. After hitting our boards up with some cool blue masonry paint we set to work although didn’t really realise how long the paint would take to dry fully -d’oh! So after waiting a while longer and enjoying the banging tunes being laid on by UPfest in our little corner of the festival we set to work again with, by now, largely dry boards.
After wrestling with our big stencils (and hoping that the impending rain clouds would disappear – which they did) we finally managed to get it put up on the wall and by mid afternoon had (along with Asone, SPQR and Ian Phenna) we had attracted quite an audience for our little spot of painting. In fact there were so many people that i turned round at one point and was quite shocked by how there were staring at us that had fitted into the fairly small space.
Anyway, as you can see from the pics below (video to follow at some point soon hopefully) we went for a snow themed picture to keep in with the general Freeze vibe. All in all we had a good day and even managed to get finished up fairly quickly so we could enjoy a look around the site. Some of the jumps and tricks being pulled out on the big slope were very impressive and all the people seemed to be enjoying themselves.
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