Tag Archives: subvertising

Badvertising – Taste the feeling

It’s funny how many advertising slogans can be applied to the murky world of drugs. For today’s instalment in a series we’re imaginatively calling ‘badvertising’ we’ve gone for Coke Zero and the classic ‘Taste the feeling’ tagline. We could have just have easily used ‘real Coke taste and zero calories’ but preferred the classic tagline as it’s a little more descriptive.

Anyway, today’s piece is on my current canvas of choice, namely wood, and using my current favoured technique of laser engraving. Plus, just a little bit of white paint pen just to accentuate the obvious. Drop us a line if you’re interested…

Cheers

id-iom

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Tesco Value Profit Inflator

Tesco Value Profit Inflator – in store now!

Tesco Value Profit Inflator – bag label

Tesco Value Profit Inflator instructions

As if Tesco didn’t earn enough money to start with. I’d like to think that I’m not alone when I don’t even comprehend what exactly you have to do to misidentify profits to the tune of a quarter of a billion pounds but I think it’s some kind of masterclass that id-iom needs to be taking a part of. Anyway, we racked our brains to see if we could possibly imagine what kind of fantastic device you would use to achieve such extravagant imaginary profits and here is the kind of apparatus I envisaged they were using at Tesco HQ to pump those profits up like a balloon. Like it says on the packaging:

“Please remember that overinflated profits can lead to the auditors being called in. People may get sacked and your business may be at risk”

You have been warned. Please use responsibly.

Cheers

id-iom

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Soylent Green – in store now!

Soylent Green – in store now!

Soylent Green – available now!

After being dispatched to our local corner shop to procure some Le Puy lentils for that evening’s curry I had reason to examine the dizzying array of canned food on offer in our local corner shop. Along with all the usual products they also have some particular goods that cater to the local Caribbean, Polish and Portuguese communities. It’s sometimes tricky to tell what some of the more exotic looking cans even contain. And that gave me an idea.

The 1973 film ‘Soylent Green’ starring Charlton Heston is set in a dystopian future where the earth is hugely overpopulated and there just isn’t enough food to go round. To try and solve this problem the Soylent corporation comes up with a new foodstuff called ‘Soylent Green’ which is ostensibly made from high energy plankton harvested from the world’s oceans. But that is not so, as we discover through Heston’s diligent detective work following a murder. He stumbles upon a bizarre state secret – that Soylent Green is made of people!

So, to celebrate both the incomprehensible range of cans on offer in our local shop and the 1973 film I came up with some Soylent Green cans for our local shop – complete with ingredients, nutrition information and cooking instructions. An internet search revealed that Polynesian cannibals used to call human flesh ‘longpig’ so I definitely had to include that (23% of the contents don’t you know!)

Cheers

id-iom

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Something from the cellar (JP Chenet)

As seems to happen a couple of times a week I was aimlessly wandering the aisles of my local supermarket searching for an ingredient they undoubtedly didn’t have. I was feeling a little dispirited and glanced at the new wine description they’d put up for JP Chenet. Seeing the halfhearted description made me want to cry a little so I thought I’d see if I could jazz it up somewhat.

With it tasting like bitter clowns tears with a hint of suspicion it’s not one for the light hearted but start playing some trouser jazz through your phone’s tinny speakers, turn it up and sit back against the nearest bit of street furniture and you’ll soon be seeing the world through different eyes. Go on, give it a try…

Cheers

id-iom

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Something from the cellar

I was navigating the aisles of my local supermarket when, due to my girlfriend’s inability to make a quick decision, my eye was drawn to the flowery descriptions of some of their lower end wines. Phrases like ‘warming spice flavours’, ‘smooth finish’ and ‘floral notes’ seemed to litter the florid accounts of the wines’ supposed qualities. Now, it just so happens that wine is firmly on my banned substance list so I certainly wasn’t in the position to put these contrived claims to the test.

Instead I decided to get down with a bit of culture jamming and recreate the descriptions using my overactive imagination as a guide. I think what we’re left with is probably a more honest appraisal of the wine’s true character. I’d like to think these will go unnoticed by the staff until some eagle eyed customer decides to spoil my fun and brings it to their attention. Only time will tell…

Cheers

id-iom

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Duck!

After thinking about Donald Duck’s famously explosive temper I did a little research and found out that (amongst other things) that his birthday is Friday the 13th! Once I’d found that little gem out the idea for this piece pretty much formed itself.

Donald had been drinking hard the day it all started. He’d just found out that Daisy had, for decades, been embezzling money from his ever dwindling income streams and then came the final indignity when he caught her in bed with Huey, one of his nephews that he’d given so much to over the years. He just snapped. And it all gets out of hand from there…

This is most definitely a film I’d love to see made although I’m reckoning it will take a pretty big turn in Disney’s fortunes before they start pumping out the animated horror films. Will just one person who sees this ‘advert’ think so? I can only hope.

Cheers

id-iom

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I am not advert. I am art.

I am not advert. I am art.

The Tube. Love it or hate it it’s usually the quickest and most efficient way around London. But it’s often really rather busy. The entire tube system is festooned with adverts and due to my aversion to having low quality advertisements thrust into my consciousness I thought it only fair if we put up a little something of our own. A little spraypaint and screen-printing later we have ‘I am not advert. I am art’ and she now proudly rides the tube proclaiming her reason for being. Hopefully it’ll stay in place until the adverts are next changed and with any luck will leave a few mystified commuters in it’s wake.

Cheers

id-iom

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