You have now entered the Twilight Zone. A place where nothing is quite what it seems…
Much like in Stranger Things with its ‘Upside down’ universe in this alternate dimension things are a bit weird. id-iom have been suckling on the commercial teat for years and have been just commissioned by Tesco’s to produce some new artwork for an advertising campaign and this whacked out psychedelic little number is now going national. You’ll see it everywhere soon enough.
In all fairness I had no real idea what I was doing when I started this and I’m still not sure now it’s finished but we are in a parallel world now remember and the Muse always works in mysterious ways. The googly eyes make me smile though.
Tesco Value Profit Inflator – in store now!
Tesco Value Profit Inflator – bag label
Tesco Value Profit Inflator instructions
As if Tesco didn’t earn enough money to start with. I’d like to think that I’m not alone when I don’t even comprehend what exactly you have to do to misidentify profits to the tune of a quarter of a billion pounds but I think it’s some kind of masterclass that id-iom needs to be taking a part of. Anyway, we racked our brains to see if we could possibly imagine what kind of fantastic device you would use to achieve such extravagant imaginary profits and here is the kind of apparatus I envisaged they were using at Tesco HQ to pump those profits up like a balloon. Like it says on the packaging:
“Please remember that overinflated profits can lead to the auditors being called in. People may get sacked and your business may be at risk”
You have been warned. Please use responsibly.
Tesco’s full fat Bantha milk
If you’ve ever wondered what happens when id-iom have a little time on their hands then look no further. We’re very pleased to announce our latest video collaboration. We’ve partnered with infamous intergalactic chef and sometime bounty hunter Bhuna Fett to produce this ‘Cooking with Bhuna Fett’ infomercial on behalf of Tesco’s and their new range of Bantha Milk.
We had to do an incredible amount of wrangling to get Bhuna Fett to agree to feature in our video. The amount of brown envelopes stuffed with galactic standard credits was incredible but then again what do you expect from a part time bounty hunter. After we’d paid Bhuna off we only had a 30 mins window in order to get all the footage we needed as he had some other urgent business to take care of.
So here it is. What you didn’t know you’d been waiting for…
There I was having a flick through today’s print copy of Time Out and what do I find at the bottom of one of the first pages you come across? This little beauty. A nice little feature on some of the pop culture based subversions that we’ve been depositing in our local shops. Surely that means fame and fortune will be knocking on our door some time soon. Oh wait, who’s that ringing my bell….
No, it was just the neighbour demanding I turn the music down. I could barely hear him shouting over the smooth sounds of Nana Mouskouri. He really needs to calm down a bit.
Tesco’s Finest ‘spice’ Melange – in store now!
Tesco’s Finest ‘spice’ Melange label
If you’ve ever seen David Lynch’s 1984 film Dune (based on Frank Herbert’s 1965 novel of the same name) then you probably already know what Melange ‘spice’ is. In the film it’s a drug that has some particularly useful effects and one big downside. It gives the user a longer life span, greater vitaility, heightened awareness and psychic powers. Which is handy as it makes safe and accurate interstellar travel possible. The downside however is that it is addictive and withdrawal is fatal. All this has conspired to make it the most valuable commodity in the universe.
Never one to miss a trick Tesco’s have made a couple of intergalactic deals and got their hands on some of the good stuff. It’s harvested by hand on the desert planet Arrakis from the excretions of the highly dangerous giant sandworm. Tesco’s then ship it to earth and package it up in their Finest range for just under £100 for 4g. A bargain to be sure. Get it while it lasts…