Tag Archives: White Horse

It’s colouring time!

It’s been a little while since we’ve been asked down the White Horse to furnish them with a little patented id-iom art for their fine establishment. We’ve done the ladies toilet doors before and they are quite something to behold before they get repainted.

Before working in the ladies I was under the impression they would be a demure locale refreshingly free from the kind of low grade graffiti often on show in the gents. How wrong I was. The gents toilet was, it turned out, pretty clean by comparison. And certainly had pretty tame graffiti given the calibre and number of swear words and associated pictures on the backs of the toilet doors in the ladies. Talk about potty mouth.

Anyway, given the proclivity of the ladies who frequent the toilets to keep adding embellishments to the decorations we thought we may as well bow to the inevitable and give them something fun to work with. I just hope they stay within the lines. We’ll be back in a few months for an update and I imagine you’ll see what I mean…




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Shady business…

One of our favourite local boozers, The White Horse, has had something of a minor refurbishment recently and so we were asked to drop by and reintroduce a little id-iom colour to their newly decorated setup. First off we were given a couple of industrial lampshades that had been acquired and were due to go up and asked ‘Can you do something with these? But don’t overdo it’.

Minimalism can be something of a challenge for us but we agreed to give it a go anyway. After much deliberation about the use of colour and multiple stencils we kept it just about as simple as we could manage and went for a quote and just one red diamante on each lampshade. The quotes are:

‘Those who dance are considered insane by those who cannot hear the music’

‘Your body is not a temple, it’s an amusement park. Enjoy the ride.’

Our final move was to artificially age the lampshades a little so they looked a little more used and thus fitted into the pub’s existing decor a bit easier. And that was that. I should probably also offer my apologies for the quality of the photos. All I can say is that it’s pretty tough to get a decent shot of the shades when the text runs around the inside rim (also, spraying the stencils themselves is pretty tricky but that’s another story). Anyway, that’s my excuse and i’m sticking to it…

Stay tuned for round 2 with our rather saucy pic that is going in the gents toilet corridor (after the workmen mistakenly painted over our last one)…



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Toilet doors (a short history) by id-iom

If you’d asked me before I’d seen the back of the ladies toilet door at the White Horse I would (naturally I thought) have guessed that the gents toilet would have the more profane and numerous graffiti. As it turns out women can be far more creative and vicious and all seem to carry some sort of writing/scratching implement with them and are more than happy to whip it out to decorate the nearest available surface. Maybe because it’s they spend more time sat on the loo facing the door and therefore just have more opportunity? Maybe this is entirely standard for 2 years in the life of a busy pub? I’d like to know if anyone can help me bear this theory out (as i don’t usually hang round the ladies toilet..)  Answers on a postcard please.

First up, i’d like to present the evidence of Door no.1:

Door 1 - original state

Door 1 - when we had finished

Door 1 - present state (although the photo isn't that great and you can't really see half the stuff that's scratched into it!)

and now, ladies and gentlemen of the jury, let me present Door no.2. I think the conclusions speak for themselves your honour:

Door no. 1 - original state (although we did add the colour stencils - but that was only to quickly brighten up what was an otherwise sad door chock full of swear words and character assassination!) Also, some of the best stuff was written in biro which really doesn't show up on the photo.

Door no. 2 - when we had finished

Door no. 2 - present state. FREE PALESTINE and occupy oakland! Get in there sista! I'm right behind you! Although my favourite bit of graffiti is "Theseus v Minotaur" - I loves me a bit of classical reference!



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White Horse – Round 5. Fight!

We’ve done a load of work at the White Horse previously (see Rounds 1, 2, 3, 4) but we were asked back to go over a wall that we’ve done previously (that was looking a little grubby due to the addition of some low-grade graffiti), freshen up the gents toilet door, take care of a tall wall beside the bar and also throw in a few little extras scattered around the place. The White Horse is one of our favourite local boozers so working there is always good fun and design-wise we’ve obviously run with the whole White Horse identity but given it a little id-iom twist.

First up, for the wall by the bar we wheatpasted up a variety of White Horse flyers from over the years and then went over them with a little paint and some stencils and then blacked out the rest of the wall leaving a load of coloured horses with flyer backgrounds and one pure white stallion looking serene and ready to race.

White Horse wallpaper

White Horse wallpaper detail

White Horse wallpaper detail

In the gents toilets we had a corridor wall and a toilet door and went with a (kind of) similar theme for both of them. In the corridor we opted to replace our ‘bizarre S&M horse mural‘ with a sexy lady riding a (white) rocking horse with the legend ‘Giddy up horsey!’ beside her. Then for the gents toilet door (which had a load of graffiti on but, i was surprised to learn, was nowhere near as bad as the back of toilet doors for the ladies – in terms of both quantity and offensive content) we have a naked horse lady and the text ‘Whoa there horsey!’ for the gents to leer at whilst taking care of business.

Giddy up horsey!

Whoa there horsey! (It was tricky to get a good shot of this due to the small size of the toilet...)

Whoa there horsey! detail

Other than that we hit another small wall in the toilet, a few tables, the hand dryer and a couple of random other spots. My favourite photograph is probably the one of the little centaur girl that is on the side of the DJ box. All done until next time…

White Horse text table

Little centaur girl

White Horse silhouette table

White Horse silhouette table detail

White Horse text wall

White Horse hand dryer - it just needed some cheering up!

White Horse gents toilet logo



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Monopoly – Brixton stylee!

“Featuring some of Brixton’s more notable addresses – such as Billa’s 24hour booze, Happy Shopper and The Sultan – this is an exciting game that will bring long, tedious hours of ‘fun’ for all the family. Brought to you by id-iom and Parker Brothers

We’ve just finished up our 1m x 1m Brixton Monopoly commission and are pretty pleased with the final result – especially considering how long this one managed to take. After a load of emails back and forth we came up with a finished design which incorporated elements from various international editions of Monopoly, some invented elements and a load of place names from around Brixton which had significance to the client. As they live near to us all the locations (including Billa’s 24hr booze and Pizza Man) are somewhat familiar to me too…

Despite the fact they are known to me many spaces on the board are undoubtedly unfamiliar to just about everyone else. If, however, you do happen to be know all the place names and are particularly eagle-eyed you may even notice that we even arranged the squares so that they are grouped together logically (i.e by location and/or function) and the board follows a circuit from locations at the bottom of Brixton up to the top of Brixton Hill.

By far the biggest problem was how to go about doing the small lettering for the place names so that it was the correct size and font whilst still being clearly legible. Using stencils was out as they would have been problematic and time-consuming to cut and wouldn’t have guaranteed the level of clarity which I felt was necessary. So we then had to experiment in order to come up with something that would work to our satisfaction. After a bit of research and some failed attempts en route we came upon the world of gel medium transfers which, once you’ve got the hang of it, gives a nice clean transfer – albeit with a little residue from the gel medium left on the canvas but I felt this was an adequate compromise given some of the other methods tried…

Once all the lettering was on it was largely downhill from there although it was relatively slow work due to the fact that any mistakes would be highly visible – so I had to be careful to make none. Thankfully it all passed with hardly a hitch although I was conscious that doing the line work last would only lead to higher stress levels until it was all safely completed as one small slip would have probably set me back a fair bit.

Below are a few in progress shots for those that like that kind of thing.



Title: Monopoly (Brixton edition)

Media: Spraypaint, stencils, paint pen, gel medium and varnish

Size: 1m x 1m deep edge canvas







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id-iom chess table

Apparently chess has been around in it’s current form since the 16th century (and even then is based on an earlier Indian game called Chaturanga) and is a classic game of strategy and guile. I learned to play many years ago although it has been a long while since i’ve put my knowledge into practice. So if anyone fancies a game just let me know.

Anyway we were faced with a big empty table and had to come up with a snappy design to put on it. Some thinking/drinking time later we came up with the idea of a games table – and what better way to while away some time in the pub than an oversized chess board. In order to give it the id-iom twist we decided to design our own chess pieces for use on the board and after a quick bit of tinkering we had some half-decent pieces constructed which wouldn’t get easily lost or broken in the pub.

So, let’s play a game! How many of our customised chess pieces can you identify? There will probably be a prize for the winner if i can find something we can send out. For larger shots please see our White Horse flickr set.




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White Horse – Stop! Thief!

One of our favourite local boozers, The White Horse, on Brixton Hill has recently suffered a spate of pick-pockets so we were drafted in to come up with some original signs for the purpose of informing people to keep their eyes on their belongings. I think the general idea was that some original signs, rather than the generic ‘Look out for pick-pocket’ signs, may hopefully get people to pay attention and look after their things a bit better. It’s a shame as it’s a friendly place but can get pretty busy on the weekends. I suppose it is London though after all so you’ve always got to keep one eye on the game…

For anyone wondering what a ‘tea leaf’ is – it’s cockney rhyming slang for ‘thief’. We printed them on textured ‘canvas’ paper for that extra classy look. Now we’ve just got to hope they don’t get robbed themselves…



Title: White Horse pick pocket signs

Media: 6 x framed digital prints on canvas paper

Size: A4

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White Horse – Round 4!

We were asked down our local pub – The White Horse – in Brixton to do some more work for them. This time we had to work in the foyer and outside. We had a little less leeway than other times (see here for Round 3, here for Round 2, here for Round 1) as he wanted something in the foyer that said something along the lines of ‘keep it down when outside’ on one side and ‘Volume can be high on the weekend’ on the other side. We set to work and came up with a visual to go with the text which was a large arrow pointing to a volume control. This was set to ‘1’ on the ‘keep it down when outside’ one and ‘turned all the way up to 11‘ on the ‘volume can be high on the weekend one’. Then we had to come up with a little something to cover some of the blocks on the outside so decided to keep it simple with our modified White Horse logo and a white merry-go-round horse. From there it was a simple job of adding the opening hours outside the door. At leas we managed to keep this visit a little less drunken than our previous trip though…



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White Horse – Time Out!

I was in one of our local hostelrys – the White Horse (on Brixton Hill) – yesterday evening to see about a little bit of new work that the manager wants us to do for him (see herehere and here for previous escapades at the White Horse) when he remarked that the piece we had done in the small corridor leading to the gents toilets (see below) had been mentioned in a review by Time Out. After a little bit of internet research i found the article and I particularly like the fact that it is described as a ‘bizarre S&M horse mural’ (you can read the full review here). Now you don’t get praise like that every day…



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It’s all just horseplay

I was just having a quick look through our Flickr page and realised that although i have already covered our work at the White Horse pub in Brixton I hadn’t posted the original image for the round 2 piece that we adapted to work on the wall. Strangely the inspiration for this piece came from a toy horse that was bought at a market in Spain that had such magnificent packaging that he just had to be purchased. I can’t imagine the toy passed any safety inspections and was probably covered with lead based paint but i had no intention of sticking it in my mouth. He even had some text on the box which had been badly translated into English (i’m guessing from Chinese). The text reads:

‘Flips the tail, horse runs

Truly scamper action’

The toy and packaging were magnificent in their crappiness but it did supply us with hours (well, minutes) of entertainment whilst drunk one night and at least we managed to get some artwork out of it. All in all i’d say it was a pretty good toy. It’s just a shame we don’t have a picture of the toy or box for you to marvel at. I’ll remember to do that next time…



Title: It’s all just horseplay
Media: ink and pencil
Size: A2 paper

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