Nothing says sophistication quite like a plastic glass of Merlot. To this end Minivino have got the market cornered. After reading the supermarket description of such a marvellous creation I decided it needed something a bit more fitting.
If this was an 80’s film this would now be the montage section where I purloin the label, scan it, find fonts, use my computer and finally print out the finished product. We’d then segue back to me walking up the street about to complete my mission with the supermarket insertion of my replacement label. Cue credits.
We were invited up to the suitably swanky Hill House in Norfolk to adorn their already impeccably adorned walls with some large scale outdoor id-iom artwork. Given that Hill House is often hired out for parties and events we thought we’d try and come up with something suitable and ‘In vino veritas, in aqua sanitas’ is the result.
The Latin phrase translates as ‘In wine there is truth, in water there is health’ and it is a sentiment of which id-iom and, I’d like to think, Hill House itself approves. The table tennis table in the same outdoor space was looking a little worse for wear so we decided to give that a little makeover too in order to match the newly minted mural. The place was lovely, the weather was great and the staff (when we saw them) were equally so. It was all work though as being artists-in-residence for the week left ample time to stroll the grounds with a shandy in hand examining the very many cute bunny rabbits that also shared the garden dispensing nuggets of truth…
Here at id-iom there’s nowt we like more than a tight deadline. It means we are forced to focus which means there’s less time for messing around on our behalf and also it tends to mean we’re left to our own devices a little more than if there’s plenty of time and every little thing has to be approved by about 20 people – which is always frustrating. Here we had a couple of days to produce 9 canvases with certain quotes on and a bigger piece on wood of a hand holding a glass of wine for a booze based event. Given the time frame and what we had to work with I was quite pleased with the end result.
On a more serious note wine is actually on our banned substance list. It doesn’t sit well with the id-iom boys. Just so you know for future reference…
As seems to happen a couple of times a week I was aimlessly wandering the aisles of my local supermarket searching for an ingredient they undoubtedly didn’t have. I was feeling a little dispirited and glanced at the new wine description they’d put up for JP Chenet. Seeing the halfhearted description made me want to cry a little so I thought I’d see if I could jazz it up somewhat.
With it tasting like bitter clowns tears with a hint of suspicion it’s not one for the light hearted but start playing some trouser jazz through your phone’s tinny speakers, turn it up and sit back against the nearest bit of street furniture and you’ll soon be seeing the world through different eyes. Go on, give it a try…
There I was aimlessly wandering the aisles of my local supermarket searching for an ingredient they undoubtedly didn’t have. I was feeling a little dispirited and glanced at the new wine description they’d put up for Blue Nun. Seeing the halfhearted description made me want to cry a little so I thought I’d see if I could jazz it up somewhat.
The previous description was ‘Popular wine from Germany with a citrusy tang and a hint of honey on the finish. Great with Asian noodles. Taste Guide 4.’ I think mine is a somewhat more honest appraisal of the wine’s true character. I’d like to think these will go unnoticed by the staff until some eagle eyed customer decides to spoil my fun and brings it to their attention. Only time will tell…
With the last couple of id-iom wine description redesigns still going strong in-store I thought it only fair to spread the love and get another supermarket in on the act. Today we have a cheeky little red with a fruity bouquet that can be yours for the princely sum of £4. Get it while it lasts…
I was navigating the aisles of my local supermarket when, due to my girlfriend’s inability to make a quick decision, my eye was drawn to the flowery descriptions of some of their lower end wines. Phrases like ‘warming spice flavours’, ‘smooth finish’ and ‘floral notes’ seemed to litter the florid accounts of the wines’ supposed qualities. Now, it just so happens that wine is firmly on my banned substance list so I certainly wasn’t in the position to put these contrived claims to the test.
Instead I decided to get down with a bit of culture jamming and recreate the descriptions using my overactive imagination as a guide. I think what we’re left with is probably a more honest appraisal of the wine’s true character. I’d like to think these will go unnoticed by the staff until some eagle eyed customer decides to spoil my fun and brings it to their attention. Only time will tell…
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