Tag Archives: zero

Badvertising – Taste the feeling

It’s funny how many advertising slogans can be applied to the murky world of drugs. For today’s instalment in a series we’re imaginatively calling ‘badvertising’ we’ve gone for Coke Zero and the classic ‘Taste the feeling’ tagline. We could have just have easily used ‘real Coke taste and zero calories’ but preferred the classic tagline as it’s a little more descriptive.

Anyway, today’s piece is on my current canvas of choice, namely wood, and using my current favoured technique of laser engraving. Plus, just a little bit of white paint pen just to accentuate the obvious. Drop us a line if you’re interested…

Cheers

id-iom

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Filed under art, culture jamming, cutout, fake ad, funny, laser cut, mixed media, products, subvertising

A-OK?

Hand signals. They’re not something I’d particularly looked into previously. Once you start doing a bit of research it’s actually a pretty complicated field with the same basic gesture meaning different things in different places to different people so depending on who and where you are you this hand could potentially mean a few different things. What looks to your average British person like the ‘OK’ sign could also indicate a zero.

Apparently in most continental European countries, when the sign is placed over the nose, with the nose protruding through the O made by the thumb and forefinger, it means ‘drunk’. Furthermore in the Arab world this sign represents the evil eye, and is used as a curse, sometimes in conjunction with verbal cursing. So there you go. What you thought of as ok isn’t really. It’s all rather ambiguous. So just watch remember to watch yourself out there if you’re flashing some complicated hand signals…

Cheers

id-iom

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Filed under art, Painting, stencil